Consumer Behavior

MKT 382

This course examines the psychological, social, and cultural factors that influence consumer decision-making. We explore how consumers perceive information, form attitudes, make choices, and experience consumption—and how marketers can apply these insights ethically and effectively.

Course Format

This course alternates between in-person and asynchronous online formats depending on the semester.

Lecture Videos

Coming Soon

Lecture video links will be added here.

Readings

Coming Soon

Course readings and supplementary materials will be added here.

Assignments

Coming Soon

Assignment descriptions and materials will be added here.